Is a bank in Philadelphia known as Prudential Bank infringing on the trademark of New Jersey insurance giant Prudential Insurance Company? That is the question raised by Prudential Insurance's Complaint filed on March 20, 2018 in the United States District Court for the District of New Jersey, Case No. 18-03845.
According to the Complaint, the defendant's decision to change its name from Prudential Savings Bank to Prudential Bank and to use white and blue coloring for its web page "willfully infringed" on the insurance giant's trademark branding.
"The combination of Prudential Bank's name, color scheme and lettering style creates an overall commercial impression that is confusingly similar to the overall commercial impression created by the combination of the Prudential [Insurance] mark and Prudential [Insurance] design," the Complaint alleges.
The insurance giant seeks damages for trademark infringement and unfair competition under applicable sections of the Lanham Act. The defendant has yet to file an answer.
Our law firm does not represent any party to this action.We will report back on the status of this case as it progresses.